Via Ready Brew is the latest from my poison shop of choice. For my maiden slurp, I got the Colombia Medium. It came in a sturdy cardboard housing 3 packets of what appear to be typical instant coffee. At first glance I thought it was just like that good ol' Nescafe 3-in-1 coffee stick. But upon ripping the foil...
Where's the sugar? Where's the creamer? What is this almost countable hunk of granules???
When the embarrassing, totally unnecessary outburst died down, I carefully poured the granules in a cup, tossed in brown sugar, and a dab of cream --still skeptic. But as soon as I followed up the powdery mixture with hot water, the all too familiar aroma just exploded into my senses! It was the undeniable smell of BREWED COFFEE! Seriously! And I made it in a matter of seconds!
And the taste --it literally brought me back to slow and special Sunday mornings. The strong, full-bodied experience --usually achieved painstakingly-- is still there, amazingly, from an itsy-bitsy coffee stick sachet. In my happily caffeine-inebriated mind, nothing can be truer to brewed than this!
When Starbucks says instant coffee, it means single-serve sincerity.
Not 3-in1. But the real one.
And that's what you paid for.
On my second Via stick now, still smiling contentedly.
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